制度压力对跨渠道整合的影响:以组织学习作为调节变量
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Impact of Institutional Pressure on Cross-channel Integration: Organizational Learning as A Moderating Variable
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    摘要:

    随着跨境电商的发展,企业在推动跨渠道整合时常面临来自外部的制度压力。通过Smartpls软件分析了298份数据,探讨制度压力对跨渠道整合的影响机制,并验证组织学习在其中的调节作用。研究发现,规范、强制和模仿压力均对企业的跨渠道整合产生正向影响。组织学习能够调节强制和模仿压力与跨渠道整合之间的正向关系,而规范压力的调节作用不显著。揭示了制度压力与跨渠道整合之间的复杂互动关系,强调组织学习在这一过程中所起的关键调节作用,为跨境电商企业应对制度压力并优化跨渠道整合策略提供理论依据。

    Abstract:

    With the development of cross-border e-commerce, enterprises often face institutional pressure from external sources when promoting cross-channel integration. 298 data through Smartpls software was analyzed to explore the mechanism of institutional pressures on cross-channel integration, and verify the moderating role of organizational learning in it. It is found that normative, coercive and imitative pressures all positively affect cross-channel integration in firms. Organizational learning moderates the positive relationship between coercive and imitative pressures and cross-channel integration, while the moderating effect of normative pressure is not significant. The article reveals the complex interaction between institutional pressure and cross-channel integration, emphasizes the key moderating role of organizational learning in this process, and provides a theoretical basis for cross-border e-commerce firms to cope with institutional pressure and optimize cross-channel integration strategies.

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沈钰风,高梦嘉.制度压力对跨渠道整合的影响:以组织学习作为调节变量[J].科技与产业,2025,25(12):247-252

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  • 在线发布日期: 2025-06-30
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