电子商务背景下B2B企业第三方物流提供商选择
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Selection of Third-party Logistics Providers for B2B Enterprises in the Context of E-commerce
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    摘要:

    探讨电子商务背景下,B2B企业如何选择适合第三方物流提供商具有重要现实意义。通过运用模糊层次分析法,研究建立一个多准则决策模型,以评估和比较多家第三方物流提供商的综合竞争力。该模型考虑了服务质量、成本优化、灵活性、技术能力、企业责任等关键因素。随后,综合随机整数规划和鲁棒优化方法,进一步优化了选择过程,确保了在满足业务需求的同时,实现成本效益最大化。最后,通过案例分析,验证了所提出方法的有效性,为B2B企业在电子商务环境中选择第三方物流提供了科学的决策支持。

    Abstract:

    It is of great practical significance to explore how B2B enterprises select suitable third-party logistics providers in the context of e-commerce. A multi-criteria decision-making model was established to evaluate and compare the comprehensive competitiveness of multiple third-party logistics providers by using the fuzzy analytic hierarchy process. The model considers key factors such as service quality, cost optimization, flexibility, technical capabilities and corporate responsibility. Subsequently, the selection process is further optimized by combining stochastic integer programming and robust optimization methods to ensure that business needs are met while maximizing cost-effectiveness. Finally, the effectiveness of the proposed method is verified through case studies, providing scientific decision-making support for B2B enterprises in selecting third-party logistics in an e-commerce environment.

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叶爱山,金彩灵,李晓华.电子商务背景下B2B企业第三方物流提供商选择[J].科技与产业,2025,25(12):206-211

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  • 在线发布日期: 2025-06-30
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