New-generation information technologies, such as big data and cloud computing, are leading industrial transformation and propelling the global shift towards the digital economy era. Digital transformation has emerged as a new competitive frontier in the global arena and a new engine for China’s economic development. By integrating traditional production factors, optimizing resource allocation, enhancing automation and intelligence, and reducing production costs, digital transformation is fostering efficiency gains. The real estate industry faces complex challenges, prompting real estate enterprises (REEs) to compete in leveraging new technologies for digital transformation to cut costs, enhance efficiency, and facilitate diverse industrial layouts. A shared service system based on a digital middle platform architecture was widely applied in diversified businesses, aiding REEs in nurturing data assets, achieving full-link system integration, and responding to business innovation needs, thereby reshaping their core competitiveness. By systematically reviewing theories on digital transformation and digital middle platform architectures, and conducting in-depth research on REEs to analyze the process and application logic of digital transformation based on a middle platform architecture, business scenarios before and after transformation were compared to reveal the challenges and value creation in the digital transformation of REEs, providing recommendations for their digital transformation journey. The research indicates that the digital transformation of REEs involves establishing a digital foundation through three stages of informatization, online enablement and intelligence, gradually building a digital middle platform, adjusting organizational structures, integrating ecological resources and enabling intelligent decision-making. This transformation holds profound significance for enhancing their digital leadership, business innovation capabilities, and promoting high-quality and sustainable enterprise development.