The signing of RCEP(Regional Comprehensive Economic Partnership Agreement) provides an important platform for exchanges and mutual learning between Chinese and foreign civilizations, and also provides a valuable opportunity for the export of Chinese cultural products. Based on the data of China to RCEP partner countries from 2009 to 2022 in the United Nations Trade Statistics Database, the method of gravity model was used to study the influencing factors and potential of China's cultural product export trade to RCEP countries. The results show that the economic scale, population size, and whether the two sides have a common language have a significant positive effect on the growth of China's cultural product exports. China has great potential for RCEP to carry out export trade of cultural products, and there is still a broad space for cooperation in the future. In order to further lease China's exports of cultural products to its partner countries, China should improve the relevant legal system, optimize the structure of cultural products, and strengthen multilateral cooperation mechanisms with RCEP countries.