Under the background of rural revitalization strategy, the rural tourism resources in Shangxia County were investigated. Taking tourist satisfaction as the characteristic value, the methods of literature analysis, questionnaire survey, field interview and regression analysis were used to measure tourism development. The findings indicate that Shangyou County’s natural ecology and Hakka cultural heritage lay a solid foundation for rural tourism, but there are some shortcomings in supporting facilities, transportation accessibility, cultural development and service quality. Solutions are proposed, including improving infrastructure, optimizing transportation, leveraging cultural features, hastening the integration of culture and tourism, and establishing region-specific brands, in order to promote the sustainable development of rural tourism.