New energy vehicles have two characteristics of energy saving and environmental protection, and integrate transformative technologies in artificial intelligence, Internet, big data and other fields. They are an important strategic measure to cope with global climate change and optimize the energy structure, as well as an important engine to cultivate new quality productivity. Based on Nanjing Metropolitan Area of new energy automobile industry development present situation, SWOT (superiority weakness opportunity threats) method was used to study the advantages, disadvantages, opportunities and threats of new energy automobile industry development in Nanjing Metropolitan Area. Specific countermeasures are put forward to realize high quality development of new energy automobile industry in Nanjing Metropolitan Area , and bring new development opportunity and kinetic energy.