乳制品行业并购动因及绩效分析——以蒙牛乳业并购妙可蓝多为例
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Dairy Industry M&A Motivation and Performance Analysis: Taking Mengniu Dairy’s Acquisition of Miaoke Lando as an Example
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    摘要:

    以蒙牛乳业收购妙可蓝多为例,探讨乳制品行业并购的动因及绩效表现,分析并购背后的战略考量及其对企业绩效的影响。通过文献分析和案例研究,采用定性分析方法,结合财务数据与市场表现,评估并购后的效果。研究结果表明,蒙牛并购妙可蓝多有效拓展了其奶酪产品线,提升了市场份额和品牌影响力。并购后,蒙牛在高端乳制品市场的竞争力显著增强,财务表现有所提升,但短期内面临一定的整合成本和运营挑战。结论指出,乳制品行业的并购有助于实现规模效应、产品多样化和市场拓展,但成功的整合与协同效应是实现并购效益的关键。

    Abstract:

    Taking Mengniu Dairy’s acquisition of Miaoke Landuo as an example, the motivation and performance of dairy industry M&A was discussed to analyze the strategic considerations behind M&A and its impact on firm performance. Through literature analysis and case studies, qualitative analysis method was adopted, combined with financial data and market performance, to evaluate the effect of mergers and acquisitions. The results show that Mengniu’s acquisition of Miaoke Lando effectively expands its cheese product line, and improves its market share and brand influence. After the acquisition, Mengniu’s competitiveness in the high-end dairy market has been significantly enhanced, and its financial performance has improved, but it faces certain integration costs and operational challenges in the short term. It is concluded that M&A in dairy industry is helpful to achieve scale effect, product diversification and market expansion, but successful integration and synergies are the key to achieve M&A benefits.

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孙思婕.乳制品行业并购动因及绩效分析——以蒙牛乳业并购妙可蓝多为例[J].科技与产业,2025,25(10):227-235

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  • 在线发布日期: 2025-06-06
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