AI助手服务失败下算法可解释性的积极效应
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Positive Effects of Algorithmic Explainability in the Context of AI Assistant Service Failure
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    摘要:

    AI(人工智能)助手服务失败本质上是算法失败,算法的“黑箱”特性加剧了消费者服务失败下的负面反应。采用组间实验的方法,从控制感的视角探究通过可解释人工智能的方法增强算法可解释性对服务失败下消费者行为的影响机制及其边界条件。研究发现,当算法可解释性得到增强时(相比对照),消费者服务失败下的继续使用意愿会提高,且消费者的可控性感知在其中发挥部分中介作用。但上述效应在AI助手拟人化程度较低(相比较高)时不显著。

    Abstract:

    The failure of AI (artificial intelligence)assistant services is essentially an algorithmic failure, and the "black box" nature of the algorithmic decision-making process exacerbates consumers' negative reactions to service failures. A between-subjects experimental approach was adopted to explore the impact mechanism of enhancing algorithmic explainability from the perspective of perceived control through explainable artificial intelligence methods (such as post hoc explanations) on consumer behavior in the context of service failure, as well as the boundary conditions. It is found that when algorithmic explainability is enhanced (compared to the control), consumers' continued intention to use despite service failure is improved, and consumers' perceived control plays a partial mediating role in this process. However, the above effects are not significant when the anthropomorphism level of the AI assistant is low (compared to high).

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周建设,刘子峰,周叶. AI助手服务失败下算法可解释性的积极效应[J].科技与产业,2025,25(09):262-269

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  • 在线发布日期: 2025-05-20
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