Taking Evergrande Group as a case study, based on the research of its financial statements and operational data, the problems in fund management, debt management and risk control were identified, and the root causes of these problems and their impact on corporate financial management were deeply explored. Based on this, it is concluded that enterprises need to fully consider the characteristics of the real estate industry when conducting financial management, and develop scientific financial strategies to cope with the challenges and uncertainties brought by the characteristics of the real estate industry. In addition, a series of response strategies targeting the characteristics of the real estate industry are proposed, including reducing debt ratios, strengthening cash flow management, optimizing financing structure, improving financial transparency, and enhancing profitability.