基于循环快递包装推广的三方演化博弈分析
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Analysis of Three party Evolutionary Game Based on Circular Express Packaging Promotion
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    摘要:

    “双碳”目标下快递业开展绿色转型,循环快递包装应运而生。然而,推广过程和结果并不理想。本文构建快递企业、快递员、消费者的演化博弈模型,旨在探索循环快递包装推广过程中三方的演化均衡稳定性及其影响因素,并使用Matlab进行分析和验证。结果表明:政府的奖惩、快递企业推广获得的溢出收益与声誉变化促使快递企业推广循环快递包装;快递企业的奖惩及快递员心理收益推动快递员积极配合;政府与快递企业补贴奖励及消费者心理收益促使消费者积极参与。

    Abstract:

    Under the “dual carbon” goal, the express delivery industry is being subject to green transformation, and circular express packaging comes into being. However, the promotion process and results are not ideal. An evolutionary game model of express delivery companies, couriers and consumers was constructed, aiming to explore the stability and influencing factors of the evolutionary equilibrium of the three parties in the promotion process of circular express packaging, and it was analyzed and verified using Matlab. The results show that government rewards and punishments, spillover benefits of express delivery companies, and reputation changes prompt express delivery companies to promote circular express packaging. The rewards and punishments of express delivery companies and the psychological benefits of couriers promote their active cooperation. Subsidies and rewards from the government and express delivery companies, as well as psychological benefits for consumers, encourage their active participation.

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胡佳仪,陈金龙,王晓瑜.基于循环快递包装推广的三方演化博弈分析[J].科技与产业,2025,25(06):52-60

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  • 在线发布日期: 2025-04-07
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