Taking the integrated development of cultural and tourism industries in Yangquan urban area as the research object, the potential of cultural tourism resources, basic conditions for urban-rural integration, surrounding consumption base, and government support measures were evaluated. Then, the overall positioning, spatial layout, and market group positioning were analyzed. Based on the analysis of development potential and positioning, the planning and layout were carried out with a focus on the Baituan Battle Site Park. Finally, research on marketing methods and security measures was conducted. The research results indicate that tourism resources are abundant and have enormous development potential in Yangquan. The planning layout is operable. The implementation of marketing methods is strong and the guarantee measures can fully ensure sustainable development.