Under the background of the national strategy of “mass entrepreneurship and innovation”and“rural revitalization”, it is great important to improve the entrepreneurial competency of college students who return to their hometowns to start a business. The connotation of “competence of college students returning to their hometowns for entrepreneurship” was defined by summarizing and deducing literature on “returning home for entrepreneurship” “college student entrepreneurship” and “entrepreneurial competence”. A competency model for returning college students’entrepreneurship was constructed based on a survey of 304 questionnaires. Finally, an evaluation system of returnee college students’entrepreneurial competence index was constructed, which included four primary indicators, such as entrepreneurial drive, entrepreneurial control, entrepreneurial execution and entrepreneurial personality, as well as 16 corresponding secondary indicators.