Jingdezhen is a world-renowned ceramics capital with a rich cultural heritage and economic potential. Through literature analysis and expert consultation, the evaluation index system of Jingdezhen's cultural and economic influence was constructed from four dimensions, including employment absorption, cultural identity, cultural innovation and welfare improvement. The analytic hierarchy process was used to determine the weight of each index, and the fuzzy comprehensive evaluation method was used to obtain the comprehensive score of each index. The results show that the cultural and economic influence of Jingdezhen is generally good, and the industrial development and cultural resources are the main supports, and relevant suggestions are put forward according to the research results, aiming to provide reference significance for the development of Jingdezhen's cultural economy.