With the rapid development of information technology, cultural digitization has become an important means of cultural protection and inheritance. Based on “CNKI Database” and “WoS database” from 2014 to 2023, CiteSpace software was used to carry out cultural digital visualization analysis. The results show that in the past decade, the number of publications on cultural digitalization research has shown an overall increasing trend. Digitalization, cultural heritage, protection, inheritance, cultural industry and three-dimensional scanning are high-frequency co-occurrence keywords in cultural digitalization research. Digital technology and cultural digitalization, cultural heritage digitalization, cultural participation and accessibility of special groups are hot topics in foreign research. Cultural undertakings, industrial development and cultural self-confidence are hot topics in domestic research. In the future, more attention should be paid to technological integration and innovation, addressing the challenges of copyright and intellectual property rights, interdisciplinary cooperation and cultural sustainable development, and enriching the content of cultural digitization research.