Driven by digital economy, Guizhou rural sports tourism industry is ushering in a critical period of its digital transformation and upgrading. As the engine of the new era, the digital economy provides a powerful impetus for the digital transformation and upgrading of Guizhou rural sports tourism industry through cutting-edge technologies such as big data, cloud computing, Internet of Things and artificial intelligence. Research methods such as literature method, expert interview method and fieldwork method were used to demonstrate the background of digital economy driving digital transformation and upgrading of Guizhou rural sports tourism industry, the connotation of digital economy driving digital transformation and upgrading of Guizhou rural sports tourism industry were analyzed, the power mechanism of digital economy driving digital transformation and upgrading of Guizhou rural sports tourism industry were constructed. The strategy of digital economy driving digital transformation are put forward for upgrading of Guizhou rural sports tourism digital transformation and upgrading of the industry, aiming to provide theoretical references and countermeasure suggestions for the promotion of Guizhou rural sports tourism industry to achieve high-quality development.