As an important channel for information dissemination, news media reflects the dynamics of technological innovation. Using the “Sina Public Opinion Monitoring” platform, an analysis was conducted on news reports related to scientific and technological innovation in various cities of Fujian Province from January 2023 to June 2024. It is found that the number of reports is significantly correlated with the local economic level. Xiamen, Fuzhou, and Quanzhou rank in the top three respectively. In addition, the data of Fuzhou shows the greatest volatility. It is also found that the proportion of each city in different media types is slightly different. Time series analysis indicates that the reporting peaks are usually related to policy releases, and there is a certain correlation between the reporting volume and the number of universities and key laboratories at the same time.