Raditional Chinese medicine milk tea, as a healthy beverage choice, has gradually gained market attention. Focusing on the permanent residents of Chongqing who consume traditional Chinese medicine milk tea, a three-stage sampling method with unequal probabilities was employed. The research was conducted in two main areas: consumer behavior and market analysis of traditional Chinese medicine milk tea in Chongqing, primarily describing the characteristics of consumers. Satisfaction analysis was performed using the IPA model. Web crawling technology was used for text mining to explore the market analysis of traditional Chinese medicine milk tea. Based on the 4P theory, suggestions are put forward including implementing product differentiation strategies, increasing promotional combinations, innovating marketing methods, expanding sales channels, and further exploring the market.