In order to study the personal and social effects of tourism in China, the influencing factors of the effect of film and television tourism on the basis of relevant literature were analyzed. Based on domestic tourists, a structural equation model of social and personal effects of domestic film and television tourism from the perspective of tourists' experience was constructed. The result shows that environment, transportation and economy, government support are the most important factors affecting the social effect of film and television tourism in China. Finally, countermeasures are put forward from the perspective of tourist experience on the domestic film and television tourism industry.