The ticket economy and the negative risk evaluation of high-priced tickets have always been the opposing factors. Based on the six elements of tourism, "food, accommodation, transportation, travel, shopping, and entertainment", six element-level measurement dimensions were set up, the evaluation index system of tourist satisfaction of price factors in Sanya was constructed, and the IPA analysis method was used to explore the satisfaction of tourists in Sanya, in order to provide scientific theoretical guidance for the improvement of Sanya's urban tourism competitiveness, helping Sanya get rid of the shackles of "price factor" development, and improving tourist satisfaction. The results show that tourists' satisfaction with the prices and services of scenic tour buses, scenic accommodation, scenic catering and hotel catering is low, and it is urgent to improve and enhance the satisfaction of secondary consumption in scenic spots.