价值共创前因与后果的元分析
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A Meta-analytic of the Antecedents and Consequences of Value Co-creation
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    摘要:

    随着价值共创理论与实践的不断发展,对其前因与后果的研究已成为学界关注的重点,但现有文献的实证结果存在较大差异。由此对139项研究、141个独立样本中的461个效应值进行元分析,旨在归纳和识别影响价值共创的前因及其后果。研究发现,显著影响主体间价值共创的前因包括企业主体特征、顾客主体特征、交互特征和环境特征4个维度的14个变量;在企业主体特征方面,企业资本对价值共创的影响为高强度相关,企业的技术创新能力对主体间的价值共创影响并不显著;在顾客主体特征方面,各个维度因素都与价值共创之间高强度相关;在交互特征方面,主体间交互的便利性对价值共创的影响为高强度相关;在价值共创后果的研究中,价值共创对各结果变量都呈显著强相关。该研究得出了更具普适性的研究结论,为价值共创后续深入研究奠定了基础。

    Abstract:

    The ongoing evolution of both the theory and practice of value co-creation has made investigating its antecedents and consequences a central focus within academic discourse. Nevertheless, extant literature reveals notable disparities in empirical findings. Consequently, a comprehensive meta-analysis was undertaken, encompassing 461 effect sizes derived from 139 studies and 141 independent samples. The primary objective was to synthesize and delineate the antecedents and ramifications that shape value co-creation. The analysis reveals that significant antecedents influencing value co-creation among stakeholders encompass 14 variables spanning four dimensions: enterprise characteristics, customer attributes, interaction modalities, and environmental factors. Concerning enterprise characteristics, the influence of corporate capital on value co-creation demonstrates a robust correlation, whereas the impact of technological innovation capability within enterprises on inter-stakeholder value co-creation is found to be nonsignificant. Across various dimensions of customer attributes, factors exhibites a high degree of correlation with value co-creation. Moreover, the study identifies a strong correlation between the convenience of inter-stakeholder interactions and value co-creation within interaction modalities. Furthermore, in examining the consequences of value co-creation, a significant correlation is observed with all outcome variables. More broadly applicable research insights are presented, thereby laying a robust groundwork for further comprehensive investigations into value co-creation.

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王锴,杨伟,杜伟锦.价值共创前因与后果的元分析[J].科技与产业,2024,24(22):76-86

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  • 在线发布日期: 2024-12-11
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