Taking ecological products in Beijing as the research object, the current status of ecological product construction in Beijing is discussed,and the obstacles encountered in realizing the value of ecological products in Beijing is analyzed. It is concluded that the ecological product system in Beijing lacks innovation and market demand is insufficient. The output of actual ecological material products is low. The main reasons for the bottleneck in realizing the value of ecological products in Beijing are insufficient development and utilization of cultural and tourism resources, as well as weak ability of the cultural and tourism industry to drive economic development. Corresponding optimization paths to address these issues are proposed, in order to achieve industrial ecology and ecological industrialization in Beijing, and improve the income of farmers.