In order to explore the key indicators and influencing factors of short videos about rural life on the Douyin platform,through the data collection and analysis of short videos about rural life on the Douyin platform, combined with relevant literature review and empirical research methods, the correlation and regression analysis of key indicators are analyzed to reveal the internal mechanism and law of the short-sighting frequency circle of rural life. It is found that the key indicators for short videos about rural life to gain wide attention on the Douyin platform mainly include the number of plays, the number of likes, the number of comments and the number of shares. Among them, the authenticity of the content, emotional resonance, the influence of the creator and other factors play an important role in the video circle. In addition, platform recommendations, user interaction and other factors also have a significant impact on the popularity of videos. The results can provide important inspiration for the creation and dissemination of short videos about rural life, and provide theoretical support and practical guidance for the development of short video content creation.