Based on the relevant data of rural E-commerce development level and farmers' income increase in Xinjiang from 2013 to 2022, the coupling coordination degree model is used to measure and analyze the coupling relationship between rural E-commerce development level and farmers' income increase. It is found that there is a coupling relationship between the development level of rural E-commerce and farmers' income increase in Xinjiang, and the coupling and coordination level of the two systems has changed from antagonistic coupling to high-level coupling , and has transitioned from the disorder stage to the coordination stage, showing a clear development trend. Based on the actual situation and research conclusions of rural E-commerce development level and farmers' income increase in Xinjiang, corresponding policy implications are put forward, which will provide reference for promoting the development of rural e-commerce and farmers' income increase.