Based on the social media information quality model and the tourism destination image model, the influence of social media information quality on the image of tourism destination was explored. Through the construction of the model, a validation study was carried out using SPSS 26.0 and AMOS 24.0, with the following results the influence factors of the cognitive image of tourism destination are mainly the intrinsic quality and symbolic quality of tourism information.The influence factors of the affective image of tourism destination are mainly the situational quality, representative quality, and accessibility quality of tourism information.Cognitive image of tourism destination will positively affect the emotional image and then affect the intended image, but there is no direct correlation between cognitive image and intended image.