As an important productive force in the era of digital economy, digital technology provides more ideas and ways for the development of agriculture and rural areas. Based on the theory of technological innovation, China's provincial panel data from 2016 to 2021is used to analyze the relationship between digital technology and rural industry integration, and the mediating role of technological innovation and the moderating role of talent literacy is discussed . The results show that the digital technology has a significant promoting effect on rural industrial integration, and there is regional heterogeneity in this promoting effect. The eastern region has a stronger promoting effect, followed by the western region, and the central region has no significant promoting effect due to unbalanced development. Technological innovation plays an intermediary role between digital technology and rural industry integration, and the higher the level of technological innovation, the stronger the promoting role of digital technology. Talent literacy positively regulates the promoting effect between digital technology and technological innovation, and technological innovation and rural industry integration. Therefore, it is necessary to strengthen the application of digital technology, improve the efficiency of technological innovation, train digital talents, formulate policies according to local conditions, and give full play to the advantages of digital technology on the integration of rural industries.