面向数字人民币用户体验的微博情感分析
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Weibo Sentiment Analysis for e-CNY User Experience
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    摘要:

    目前数字人民币仍然处于试点应用阶段,为了改进数字人民币,促进数字人民币全国推广应用,通过分析消费者民众对数字人民币的使用体验感受,采集微博平台上关于数字人民币的评论文本,经过数据筛选处理后,使用改进的文本主题情感分析模型进行主题分类和情感分析。研究结果表明:根据对主题情感分析的结果进行统计分析,发现了数字人民币试点现存的不足和痛点,从应用场景、数币平台、优惠活动3个方面提出具体策略建议,为有关部门推广数字人民币全国应用提供了参考依据,为研究数字人民币提供了新的思路和技术方法。

    Abstract:

    The e-CNY is still in the pilot application stage, and in order to improve the e-CNY and promote the national popularization and application of the e-CNY. By analyzing the consumer public's feelings about the user experience of e-CNY, the text of comments about e-CNY on the Weibo platform was collected, and after data screening and processing, the RobertaWE-LDA-SAPUE model was used for topic classification and sentiment analysis. The results of the study show that, based on the statistical analysis of the results of the thematic sentiment analysis, the existing deficiencies and pain points of the e-CNY pilot were identified. It puts forward specific strategy suggestions from 3 aspects, namely application scenarios, digital currency platforms, and preferential activities, which provides a reference basis for the relevant departments to promote the national application of e-CNY, and provides new ideas and technical methods for the study of e-CNY.

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陆振昇.面向数字人民币用户体验的微博情感分析[J].科技与产业,2024,24(08):117-124

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  • 在线发布日期: 2024-05-11