The data from 159 A-share agricultural listed companies is selected to examine the impact of marketing investment and executive incentives on corporate performance, and the Almon method is used to determine the lag period of the impact of marketing investment on corporate performance. Research has found thatthere is a significant inverted U-shaped relationship between marketing investment and corporate financial and market performance.The impact of marketing investment on corporate financial performance and market performance lags behind 2 and 3 periods, respectively.Executive equity incentives positively regulate the impact of marketing investment on corporate performance.Executive compensation incentives only positively regulate the impact of marketing investment on financial performance. The research results can providedecision-makingreference for agricultural enterprise marketing strategies and policy formulation is provided.