Based on the fine processing possibility model, the impact of e-commerce platform 's internal and external attributes on consumers ' safety trust in green agricultural products online shopping with consumer price sensitivity as the moderator variable were explored. It is found that under the regulation of consumer price sensitivity, the six platform attributes of system quality, information quality, service quality, reputation, structural assurance and subjective norms have a significant positive impact on the safety trust of green agricultural products online shopping. Accordingly, it is proposed that the e-commerce platform should improve and optimize the quality of platform construction, should build and improve the platform security system to enhance consumers ' willingness to purchase green agricultural products online and promote the development of green agricultural products e-commerce.