Rural tourism has developed to a certain extent in the context of rural revitalization strategy, and rural local culture plays an irreplaceable role in it. With the development of tourism, rural areas gradually lose their own cultural characteristics, and the relationship and ways of getting along between rural tourism and culture urgently need to be addressed. Based on the theory of cultural genes, a study was conducted on Wanshou Village in Enyang District, and the results showed that: firstly, Wanshou Village has poor publicity but good reputation in the surrounding areas. Secondly, tourists have a higher perception of the dominant and derivative genes of Wanshou Village than the dependent genes. Thirdly, attachment genes with lower perception further affect tourists' willingness to revisit.