With the increasing scale of online car rental users, more and more online car rental platforms continue to emerge, making the regulatory issues facing the online car rental market more and more serious. By constructing a tripartite evolutionary game model of the government, the online car rental platform and the online car rental driver, the replication dynamic equations of the three game players were used to seek an evolutionary and stable strategy to promote the standardized development of the online car rental market. Finally, after considering that each game subject will be affected by its own factors and other two strategies when making decisions, the strategy to promote the standardized development of the online car rental market is put forward.