The Chinese classic novel Romance of the Three Kingdoms has been widely spread in Thailand and has had a very profound impact on Thai literature, politics, and culture, and Thai people have a special affection for the Three Kingdoms culture. This paper analyzes the reasons for the emergence of the Three Kingdoms cultural complex in Thailand by combing through relevant studies. Sichuan's Three Kingdoms historical and cultural sites tourism scenic resources construction in the tourism country also has more distinctive regional characteristics advantages and relatively outstanding tourism comparative development advantages, the Three Kingdoms tourism cultural resources become one of the biggest motivation for many Thai tourists to go to the national tourism resort in Sichuan. The Three Kingdoms historical and cultural sites in Sichuan tourism development resources, proposed for the Three Kingdoms cultural tourism development and construction of the strategy, so as to expand the visibility and influence of Sichuan tourism in Thailand, promote Sichuan-Thai exchanges, and promote the development of tourism in Sichuan Province.