Since the construction of Hainan International Tourism Island in 2010, the tourism industry in Hainan Province has made significant progress, the overall economic strength of the whole society has been significantly improved, and positive progress has been made in the adjustment of industrial structure. The current situation and existing problems of tourism development in Hainan Province from the perspective of Hainan International Tourism Island were analyzed. Countermeasures and suggestions are put forward for promoting the development of tourism in Hainan Province from aspects such as infrastructure construction, policy opportunities, product development, and marketing promotion.