Abstract:In recent years, as a carrier of micro-economy ,"small but beautiful" micro-tourism is born, it has become a new travel preference for residents. Based on the investigation and combing of the development of micro-tourism in Heyuan city, the paper combines with previous research and recent industry reports furthermore, the application and product development direction of micro-tourism for each group were predicted, aiming at the existing representative micro tourism resources in Heyuan. The optimization direction of development and utilization and the corresponding problem-solving strategies are proposed to help the healthy development of micro-tourism in Heyuan.