Under?the?current?definition,?geographical?indications?cannot?convey?accurate?information?to?consumers,?which?harms?consumer?welfare,?and?cannot?meet?the?need?to?include?intangible?cultural?heritage?in?the?scope?of?protection.?The?addition?of?a?parallel?concept?with?geographical?indications?can?improve?the?accuracy?of?information?conveyed?by?geographical?indications,?protect?consumers'?rights?and?interests,?increase?consumers'?desire?to?purchase,?promote?the?benign?development?of?related?industries,?and?also?better?serve?the?needs?of?different?types?of?products,?services?and?intangible?cultural?heritage?protection.Emphasis should be placed on increasing the degree of distinction between parallel concepts, with the protection of trademarks in the Trademark Law as the reference bottom line.