Taking the rural homestay cluster in Mogan Mountain area as the research case, and taking Ctrip's homestay comments as the data source, content analysis is used to explore the element structure and characteristics of tourists' homestay experience. The results show that tourists' perception of homestay experience is mainly embodied in four aspects: sensory experience, emotional experience, characteristic experience and action experience. "room", "boss" and "service" are the specific objects that tourists pay most attention . The rural homestay experience perception generally holds positive emotions, while negative emotions mainly come from low cost performance, lack of entertainment and other aspects.The research results can?providing reference and reference for the sustainable development of the homestay industry.