In order to make better use of network technology to explore the image perception of urban tourist attractions,and give full play to urban tourist attractions to meet people's daily travel needs,taking Qingxiushan Scenic Spot as an example, the image perception elements of Qingxiushan Scenic Spot are constructed based on the method of network text analysis.IPA （important-performance analysis) method was used to analyze the structure of tourist perception elements and the evaluation of experience quality.The results show that the main perception of scenic spots is around popularity and location, the overall emotion of tourists tends to be positive.The results of IPA analysis show that most of the perceived elements of tourists have good performance, and a few of them are lower than the average level. The importance of the overall perceived elements varies greatly, and tourists ' attention to scenic spots is comprehensive.The evaluation results are improved from the aspects of enriching consumer products, mining the characteristic advantages and strengthening the management service of scenic spots, providing a comfortable environment for tourists and improving the tourist perception quality.