Ginseng is an advantageous characteristic agricultural product in Jilin Province, and they are widely distributed in the production areas of various towns and towns in Jilin Province. Understanding the development status of Jilin ginseng E-commerce platform and adopting targeted improvement strategies are crucial to the development of Jilin's economy, especially the agricultural economy. Therefore, based on the discussion of the development status of Jilin ginseng E-commerce platform, an in-depth investigation on the operation of Jilin ginseng E-commerce platform is conducted, the existing problems of Jilin ginseng e-commerce platform are explored and improvement strategies are proposed.