Promoting the high-quality development of rural cultural tourism is an important starting point for comprehensively, completely and accurately implementing the new development concept, promoting the integrated development of culture and tourism, and comprehensively promoting rural revitalization. Using SWOT-QSPM model, taking the development of rural cultural tourism in Yuncheng City as a research case, a panoramic analysis of the opportunities and challenges faced by the development of rural cultural tourism in Yuncheng City is conducted. The research finds that the strategic choice of rural cultural tourism development in Yuncheng City should take SO strategy as the main, ST strategy and WO strategy as the auxiliary, and WT strategy as the supplementary combination choice. The specific measures are as follows: enhancing the core competitiveness of rural cultural tourism in Yuncheng is the key point to break through the bottleneck, implement the new development concept, and seize the important strategic opportunity to comprehensively promote rural revitalization. Regaining the unique cultural memory of Yuncheng, and creating a rural cultural brand with "Yuncheng impression".Improving the rural public cultural service system, and realizing the brand promotion and sustainable development of rural cultural tourism.