According to the Tourism Area Life Cycle theory, S-curve is used to predict the future development of Beijing Wtown, and it is found that the development trend of Beijing Wtown is not optimistic. By analyzing the online evaluation text and combining two methods of questionnaire survey to explore the image of Beijing Wtown and its existing problems as perceived by tourists, the study found that Beijing Wtown currently has no obvious competitive advantages, commercialization problems are serious , tourism products lack local characteristics, and basic supporting facilities need to be improved urgently. To address these issues, it is proposed to build competitive advantages based on cultural heritage, reduce the degree of commercialization, develop innovative cultural tourism products and improve infrastructure.