传统车企的新能源转型模式和策略选择
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New-energy Transformation and Policy Selection of Conventional Vehicle Enterprises
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    摘要:

    为探究传统车企转型路径及实现条件,从平台生态系统视角出发,构建传统车企与平台企业的演化博弈模型,探讨二者的策略选择和主要影响因素,并分析如何促进二者合作为传统车企赋能。研究表明:收益及其分配系数、合作成本及其分担系数是决定传统车企与平台企业合作并且向新能源车企转型成功的重要因素。平台生态系统需建立科学的收益分配与成本分担机制,同时应重视发挥平台生态系统的协同效应、网络效应、价值共创的优势。

    Abstract:

    To explore the transformation path and realization premise of conventional vehicle enterprise, a dynamic evolutionary game theory model is constructed between conventional vehicle enterprises and platform enterprises to explore the policy selection and main influencing factors from the perspective of platform ecosystem.How to cooperate between conventional and platform enterprise is studied. Computational results show that the total revenue, the distribution ratio, the cooperation cost and the cost-bearing ratio have a significant impact on the policy selection to guarantee the cooperation success between conventional vehicle enterprises and platform enterprises. In this new-energy transformation procedure, distribution and cost sharing mechanisms should be established so that benefits and advantages of synergistic performance, networking effects and value co-creation could be achieved.

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李晓攀,刘仕强,林闽青,陈晔.传统车企的新能源转型模式和策略选择[J].科技与产业,2022,22(08):193-204

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  • 在线发布日期: 2022-08-23
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