The tourism image of the scenic spot could affect the visit rate of tourists, and the more unique the image of the scenic spot, the more tourists will visit. Based on online travel records and online reviews, the image of the tourist destination of Yanoda Scenic Area is analyzed by using rooting theory, cognitive-emotional theory and content analysis method. The results show that the cognitive image of tourists is basically consistent with the image positioning of Yanoda Scenic Area. Among the main categories, tourists have the strongest perception of tourism attractions and the lowest perception of tourism service facilities.The perception of sub-catalogue projects is relatively large, the perception of natural resources is the strongest, and the perception of human resources is the weakest. The emotional image is dominated by a positive image, and the overall satisfaction level of tourists is high, but there are some negative emotions such as high prices, large physical exertion and relatively monotonous landscapes.