The integration of intangible cultural heritage and tourism resources can lively protect and inherit intangible cultural heritage projects, and at the same time it can enrich tourism content, promote tourism development, and enhance the interaction and experience of tourists. Using the literature method and comparative research method, on the basis of sorting out the concept connotation and type attributes of sports intangible cultural heritage tourism, the value co-creation theory is applied to sports intangible cultural heritage tourism, and the DART model is used to construct consumers, governments, and inheritance the analysis framework of the multi-subject participation of people and enterprises in the value co-creation mechanism, and innovative sports intangible cultural heritage tourism development and management models. Research shows that the application of value co-creation theory to sports intangible cultural heritage tourism has promoted the transformation of traditional management mode to modern management mode, changed the unilateral traditional closed monopoly situation of enterprises. Improved the quality of consumer travel consumption experience and tourism products quality and service efficiency. Improved the vitality of sports intangible cultural heritage inheritance.