北京市农村电商模式研究
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Study on Rural E-commerce Model in Beijing
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    摘要:

    农村电商模式是指公司企业、集体合作社、电商平台、农户等各方利用电子设备和网络技术,相互之间充分合作,协同发展,实现农村产业以及农民生活与电商融合的模式。通过梳理国内外学者对农村电商模式的研究,选择北京市农村电商模式为研究对象,研究目前北京市农村电商的发展现状,并对北京市农村电商模式分析和归类,将北京市农村电商模式分为“生鲜食品+电商”“乡村旅游+电商”“消费帮扶+电商”3类,并分别通过典型案例进行探析。进而从培育农村电商人才、农产品标准化等方面提出北京市农村电商模式的优化对策,为北京市农村电商模式发展提供参考。

    Abstract:

    Rural E-commerce mode refers to a mode in which companies, collective cooperatives, E-commerce platforms, farmers and other parties fully cooperate with each other and develop cooperatively by using electronic equipment and network technology to realize the integration of rural industry and farmers' life with E-commerce. Through combing the domestic and foreign scholars on the research of the rural electricity business model, Beijing rural electricity mode is selected as the research object,the current situation of the development of rural electricity in Beijing is studied, and mode analysis of the Beijing municipal rural electricity suppliers and classified, Beijing municipal rural electricity mode can be divided into“fresh + electricity”“rural tourism + electricity”“consumer support + electricity” three categories, And respectively through the typical case analysis. Then the cultivation of rural E-commerce talent, rural product standardization and other aspects of Beijing's rural E-commerce model optimization countermeasures are put forward, to provide reference for the development of Beijing's rural E-commerce model.

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刘镇玮,何忠伟.北京市农村电商模式研究[J].科技与产业,2022,22(06):64-69

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  • 在线发布日期: 2022-07-04
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