Abstract:Rural E-commerce mode refers to a mode in which companies, collective cooperatives, E-commerce platforms, farmers and other parties fully cooperate with each other and develop cooperatively by using electronic equipment and network technology to realize the integration of rural industry and farmers' life with E-commerce. Through combing the domestic and foreign scholars on the research of the rural electricity business model, Beijing rural electricity mode is selected as the research object,the current situation of the development of rural electricity in Beijing is studied, and mode analysis of the Beijing municipal rural electricity suppliers and classified, Beijing municipal rural electricity mode can be divided into“fresh + electricity”“rural tourism + electricity”“consumer support + electricity” three categories, And respectively through the typical case analysis. Then the cultivation of rural E-commerce talent, rural product standardization and other aspects of Beijing's rural E-commerce model optimization countermeasures are put forward, to provide reference for the development of Beijing's rural E-commerce model.