In the research on the protection of traditional villages, the value evaluation has the characteristics of guiding significance and serving practice. Xinpingbu Village is a traditional village in the farming-pastoral ecotone in the historical period. The index system is constructed, and the analytic hierarchy process and fuzzy evaluation method are used to evaluate its cultural value and reveal its cultural value level and connotation. The results show that the cultural value evaluation result of Xinpingbu village is 71.14. The results of the secondary index of cultural value evaluation of Xinpingbu village show a pentagon. The value of historical culture, architectural culture and folk customs is large, and the ecological environment restricts the balance of cultural value.The transformation from cultural value to tourism value, economic value, development value and spiritual value is realized through the reconstruction model and measures of cultural value in Xinpingbu Village.