Quality dimensions and perceived quality are the important concepts in area of quality management and marketing. It is found that there is definition conflict and no inherent relationship between them by literature review. Correction to current definition of quality dimensions and perceived quality is done, and new concept of perceived quality of product life cycle is raised up with practical value analyzed. In the new product development process, to increase the consumers’ purchasing intention and satisfaction, it is crucial to focus on the convert of quality dimensions to consumer’s required perceived quality. Firms should not use quality information of extrinsic attributes for excessive advertising, on the contrary ,they should improve the intrinsic quality attributes of quality dimensions to maximize the consumers’ satisfaction on the perceived quality of product life cycle, then build up brand reputation and consumer’s loyalty.