In order to explore the impact of urban-rural logistics integration on rural residents' consumption under the new development pattern,the development level of urban-rural logistics integration in 31 provinces is obtained by entropy method,based on China's provincial panel data from 2010 to 2019, and the consumption of rural residents is empirically analyzed by regression model. It is found that the integration of urban and rural logistics can effectively promote the consumption of rural residents. From the perspective of structure, the integration of urban and rural logistics can significantly promote the eight types of consumption expenditure of rural residents.From a regional perspective, the integration of urban and rural logistics has regional differences on the consumption of rural residents, and the impact effect of the central and western regions is significantly stronger than that of the eastern region.