基于Stackelberg博弈理论下风险偏好对可持续供应链风险协调策略
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Risk Coordination Strategy on Risk Preference of Sustainable Supply Chain Based on Stackelberg Game Theory
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    针对中美贸易摩擦下供需双方需求波动现状,考虑顾客风险型偏好因素对可持续供应链利润分配的影响,采用Stackelberg博弈理论,建立可持续供应链协同的集中决策模型和分散决策模型,通过数值模拟,对比分析风险偏好对绿色供应链和非绿色供应链的影响,使利润决策达到帕累托最优。结果表明:顾客风险型偏好有助于在环境动荡下选择信息共享机制远远超过了信息不共享策略所带来的利润;在动荡的社会背景下,风险偏好型决策者更愿意选择绿色供应链产品来满足自己的需求。该研究为可持续供应链风险韧性机理和演化过程提供理论支撑与方法借签。

    Abstract:

    According to the current situation of demand fluctuation between supply and demand under Sino-US trade friction, the influence of customer risk preference factors on profit distribution of sustainable supply chain is considered carefully, then the centralized decision-making model and decentralized decision-making model of sustainable supply chain coordination are established by using Stackelberg game theory. Through numerical simulation, the influence of risk preference on green supply chain and non-green supply chain is compared and analyzed, so that the profit decision-making could reach Pareto optimum. The results show that customer risk preference is helpful to choose information which sharing mechanism under the turbulent environment, far exceeding the profit brought by information non-sharing strategy. Under the turbulent social background, risk preference decision makers are more willing to choose green supply chain products to meet their own needs.It could provides theoretical support, method reference and evolution process of risk resilience mechanism of sustainable supply chain.

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郝丽,刘九强,陈胜利,卢曼杰.基于Stackelberg博弈理论下风险偏好对可持续供应链风险协调策略[J].科技与产业,2022,22(04):19-28

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  • 在线发布日期: 2022-04-15
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