With the continuous improvement of people's living standards, flowers as a spiritual representative have been sought after by the public. The emergence and rapid development of the Internet has also led to the development of new things. In the flower market, the traditional marketing model has been unable to keep pace with the times. Only by changing the flower marketing model can the purchase needs of consumers be met. Therefore, from the perspective of new retail, this article analyzes existing models in Beijing flower market such as short video marketing model, community online App ordering model, online and offline integration model, and "creative +" model, and finds its problems and proposes accordingly. Marketing suggestions to effectively promote flower consumption.