Aiming at the two-level supply chain composed of a single fresh supplier and a single fresh electricity supplier, this paper analyzes the optimal supply chain revenue, fresh agricultural product purchase quantity, fresh agricultural product sales price of fresh electricity supplier and fresh electricity supplier's self-service logistics service level under the three modes by means of Stackberg game model and supply chain contract theory.The results show that when the fresh loss rate is in a certain range, the profit of the supply chain after coordination is always greater than that before coordination.When the contract parameters meet certain conditions, the hybrid contract of "revenue sharing + cost sharing" can coordinate the fresh e-commerce supply chain and realize the Pareto improvement of both sides.