In recent years, eye movement analysis has been used more and more widely in various research fields. By searching domestic and foreign research, the current application of eye movement experiments in the study of consumer decision-making is reviewed based on three aspects of consumer cognition：emotion, preference, and decision context Comment. The current research on eye movement experiments is mostly limited to the impact of direct visual stimuli such as product packaging and advertising on consumer decision-making. In view of the shortcomings in the existing literature, this article starts with building a more systematic scientific model, broadening the scope of eye movement experiments. The three aspects of eye movement capture of service products are prospective for future research and development.